Table 1.
Sociodemographics of Carrot Rewards users and British Columbians in general.
| Sociodemographics | Carrot Rewards | British Columbia | ||
| n (%) | n (%) | |||
| Gender | N=57,885 | N=4,683,139a | ||
| Female | 36,446 (62.96) | 2,358,862 (50.37) | ||
| Male | 20,179 (34.86) | 2,324,277 (49.63) | ||
| Prefer not to answer | 1,044 (1.80) | Not applicable | ||
| Other | 216 (0.37) | Not applicable | ||
| Age (years) | N=57,885 | N=4,683,139a | ||
| 13-17 | 1,391 (2.40) | 249,064 (6.08) | ||
| 18-24 | 11,954 (20.65) | 443,889 (10.84) | ||
| 25-34 | 19,505 (33.69) | 634,709 (15.50) | ||
| 35-44 | 11,642 (20.11) | 611,064 (14.92) | ||
| 45-54 | 7,625 (13.17) | 683,346 (16.69) | ||
| 55-64 | 4,182 (7.22) | 653,766 (15.96) | ||
| 65-79 | 1,502 (2.59) | 605,065 (14.77) | ||
| 80-99 | 84 (0.15) | 212,999 (5.20) | ||
| Income | N=57,885 | N=3,722,755b | ||
| Users in LHAsf where the personal median income is below the BC average, n (%) | 30,332 (52.40) | 1,939,170 (52.09) | ||
| Postsecondary education | N=57,885 | N=2,029,760c | ||
| Users in LHAs with fewer residents than average with a postsecondary education | 28,788 (49.73) | 926,550 (45.64) | ||
| Visible minority | N=57,885 | N=1,180,845d | ||
| Users in LHAs with fewer residents than average identifying as a visible minority, n (%) | 49,854 (86.13) | 951,220 (80.55) | ||
| Population density | N=57,885 | N=4,624,660e | ||
| Users living in LHAs categorized by population density, n (%) | ||||
| Remote | 296 (0.51) | 67,257 (1.45) | ||
| Rural | 2272 (3.93) | 496,865 (10.74) | ||
| Urban or rural | 18,026 (31.14) | 1,462,866 (31.63) | ||
| Metropolitan | 37,291 (64.42) | 2,597,672 (56.17) | ||
aValues based on British Columbia’s 2015 population estimates.
bValues based on British Columbia’s 2011 National Household Survey. BC personal median income is Can $28,765.
cValues based on British Columbia’s 2011 National Household Survey. The proportion of the BC population who reported a postsecondary education is 56%.
dValues based on British Columbia’s 2011 National Household Survey. The proportion of the BC population who reported as a visible minority is 38%.
eValues based on 2012, 2016 British Columbia Geographic Service Areas data. Remote is classified as a population of 0-10,000 people; rural as 10,001-40,000 people; urban or rural as 40,001-190,000 people, and metro as 190,001+.
fLHAs: local health areas.