TABLE 2.

Receptivity to Tobacco Advertising by Product Type Among Never Tobacco Users

Product Type and Age, y	Receptivity
	Low		Moderate		High		Anya
	%	95% CI	%	95% CI	%	95% CI	%	95% CI
Any product
12–13	32.2	30.8–33.8	7.6	6.7–8.5	1.2	0.9–1.6	41.0	39.5–42.6
14–15	36.0	34.2–37.8	11.2	10.0–12.4	1.6	1.2–2.1	48.7	46.8–50.6
16–17	34.5	32.6–36.5	12.5	11.1–13.9	2.5	1.9–3.3	49.5	47.4–51.6
E-cigarettes
12–13	24.2	22.9–25.6	3.3	2.7–3.9	0.3	0.2–0.6	27.8	26.5–29.2
14–15	28.0	26.4–29.7	4.2	3.5–5.1	0.5	0.3–0.8	32.8	31.0–34.5
16–17	27.2	25.5–28.9	4.9	4.1–6.0	0.6	0.3–1.0	32.7	30.6–34.8
Cigarettes
12–13	18.2	17.0–19.5	3.1	2.5–3.7	0.2	0.1–0.4	21.5	20.2–22.8
14–15	19.5	18.1–21.0	5.2	4.3–6.2	0.3	0.2–0.5	25.0	23.36–26.8
16–17	17.7	16.0–19.4	6.4	5.6–7.4	0.9	0.6–1.4	25.0	23.3–26.8
Smokeless tobacco
12–13	12.2	11.2–13.3	2.4	2.0–3.0	0.1	0.1–0.3	14.8	13.5–16.1
14–15	16.1	14.7–17.6	3.5	2.9–4.2	0.2	0.1–0.4	19.8	18.2–21.5
16–17	15.6	14.1–17.2	4.8	4.0–5.7	0.1	0.1–0.4	20.5	18.9–22.2
Cigarsb
12–13	6.6	5.8–7.4	1.4	1.0–1.8	0.0	0.0–0.2	7.9	7.1–8.9
14–15	8.8	7.9–9.7	1.9	1.4–2.6	0.1	0.0–0.4	10.8	9.8–11.9
16–17	8.8	7.7–10.0	3.7	3.0–4.5	0.1	0.0–0.2	12.6	11.3–14.0

Percentages and confidence limits are weighted estimates. N = 10 751.

^aAny receptivity is the sum of low, moderate, and high receptivity levels. No receptivity is not shown but is equal to 100 − any. For all products, the age differences are significant (P < .001), as determined by χ² tests.

^bCigars include traditional cigars, cigarillos, and filtered cigars.