TABLE 3.
Ads for Tobacco Brands With the Highest Aided Recall by Age Group Among US Never Tobacco Users
| Ordera | Brand | Product | Youth Shown Ads, n | Percentage With Aided Recall of Ads by Age | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 12–13 y | 14–15 y | 16–17 y | Total | ||||||||
| % | 95% CI | % | 95% CI | % | 95% CI | % | 95% CI | ||||
| 1 | Blu cig (TV) | E-cigarette | 5668 | 27.2 | 25.2–29.2 | 35.0 | 32.6–37.6 | 31.8 | 28.8–34.9 | 31.0 | 29.5–32.5 |
| 2 | Blu cig (print) | E-cigarette | 6125 | 20.2 | 18.5–22.0 | 23.4 | 21.4–25.6 | 24.2 | 21.9–26.5 | 22.3 | 21.1–23.6 |
| 3 | Grizzly | Oral dip | 10 545 | 8.9 | 7.9–10.0 | 11.5 | 10.2–12.8 | 11.5 | 10.2–12.9 | 10.5 | 9.7–11.2 |
| 4 | Camel | Cigarette | 10 751 | 10.4 | 9.5–11.4 | 10.5 | 9.5–11.5 | 9.3 | 8.1–10.6 | 10.1 | 9.5–10.8 |
| 5 | Vapor Shark (TV) | E-cigarette | 1335 | 11.6 | 8.6–15.3 | 8.6 | 6.0–12.2 | 10.0 | 7.3–13.7 | 10.1 | 8.3–12.3 |
| 6 | NJOY (TV) | E-cigarette | 1848 | 9.1 | 7.0–11.6 | 9.9 | 7.6–12.8 | 8.7 | 6.3–11.9 | 9.2 | 7.7–11.1 |
| 7 | NJOY (print) | E-cigarette | 6100 | 8.5 | 7.4–9.7 | 9.3 | 8.0–10.7 | 8.6 | 7.2–10.3 | 8.8 | 8.0–9.6 |
| 8 | Marlboro | Cigarette | 10 751 | 8.6 | 7.8–9.5 | 9.0 | 8.0–10.0 | 7.6 | 6.5–8.9 | 8.4 | 7.9–9.0 |
| 9 | Newport | Cigarette | 10 751 | 6.7 | 5.8–7.7 | 8.3 | 7.4–9.5 | 8.7 | 7.6–9.9 | 7.8 | 7.1–8.5 |
| 10 | VUSE (TV) | E-cigarette | 1485 | 7.1 | 5.0–9.8 | 6.8 | 4.9–9.3 | 6.7 | 4.5–9.7 | 6.9 | 5.6–8.4 |
| 11 | V4L Vapor4Life (print) | E-cigarette | 1000 | 4.5 | 2.9–7.1 | 4.9 | 3.1–7.6 | 10.0 | 6.6–15.0 | 6.1 | 4.7–7.9 |
| 12 | NEO (print) | E-cigarette | 528 | 5.1 | 2.7–9.4 | 6.5 | 3.4–11.9 | 6.7 | 3.1–14.0 | 6.0 | 4.1–8.8 |
| 13 | VUSE (print) | E-cigarette | 755 | 6.3 | 4.0–9.7 | 6.4 | 4.0–10.0 | 5.0 | 2.7–9.0 | 6.0 | 4.3–8.2 |
| 14 | Zig Zag | Cigarillo/little cigar | 841 | 4.9 | 3.0–7.8 | 5.4 | 3.3–8.9 | 7.4 | 4.5–12.0 | 5.8 | 4.4–7.6 |
| 15 | Camel | Snus | 7832 | 4.7 | 4.0–5.6 | 6.5 | 5.5–7.8 | 5.4 | 4.2–7.0 | 5.5 | 4.9–6.2 |
| 16 | Gold | Cigarillo/little cigar | 853 | 3.9 | 2.3–6.7 | 4.9 | 2.7–8.8 | 6.4 | 3.7–10.7 | 4.9 | 3.7–6.6 |
| 17 | Marlboro | Snus | 683 | 4.4 | 2.3–8.2 | 5.9 | 3.3–10.1 | 4.5 | 2.4–8.3 | 4.9 | 3.4–7.0 |
| 18 | Skoal | Oral dip | 1211 | 3.5 | 2.0–6.0 | 5.9 | 4.0–8.5 | 5.1 | 2.7–9.3 | 4.7 | 3.5–6.3 |
| 19 | L&M | Cigarette | 5022 | 4.6 | 3.7–5.6 | 4.9 | 3.8–6.2 | 4.2 | 3.1–5.6 | 4.6 | 3.9–5.3 |
| 20 | Apollo (print) | E-cigarette | 739 | 4.2 | 2.4–7.3 | 4.9 | 2.6–9.0 | 4.3 | 2.2–8.2 | 4.4 | 3.2–6.2 |
Percentages and confidence limits are weighted estimates. In cases in which a respondent saw >1 ad for a brand, only the response to the first presentation of the ad was tallied. Modified Wilson confidence limits are reported. TV, television.
a
Rank order is from the Total column for ages 12–17 y.