TABLE 4.

Variables Associated With Susceptibility to Cigarette Smoking Among Adolescent Never Tobacco Users

Receptivity to	Population			Susceptible to Cigarette Smoking
	n	%	95% CI	% Susceptible	95% CI	aOR	95% CI	P
Cigarette ads
No receptivity	8158	76.4	75.38–77.36	26.9	25.88–28.00	Ref	—	—
Low receptivity	2054	18.5	17.64–19.42	37.3	35.12–39.58	1.08	0.96–1.22	.20
Moderate–high receptivity	539	5.1	4.60–5.67	51.6	46.71–56.41	1.57	1.25–1.98	<.001
Smokeless ads
No receptivity	8822	82.0	81.04–82.92	27.8	26.81–28.80	Ref	—	—
Low receptivity	1560	14.4	13.61–15.30	38.1	35.38–40.85	1.03	0.88–1.22	.70
Moderate–high receptivity	369	3.6	3.20–3.96	51.2	45.97–56.34	1.58	1.23–2.03	<.001
Cigara ads
No receptivity	9617	89.9	89.28–90.42	28.5	27.51–29.44	Ref	—	—
Low receptivity	890	7.9	7.37–8.45	41.9	38.32–45.49	1.13	0.94–1.36	.20
Moderate–high receptivity	244	2.2	1.95–2.58	54.6	47.65–61.41	1.15	0.81–1.63	.42
E-cigarette ads
No receptivity	7384	69.2	68.13–70.27	26.2	25.14–27.32	Ref	—	—
Low receptivity	2890	26.3	25.28–27.35	36.3	34.49–38.11	1.11	0.99–1.25	.06
Moderate–high receptivity	477	4.5	4.07–4.94	54.0	48.79–59.17	1.53	1.21–1.94	<.001

Percentages, odds ratios, confidence limits, and P values are all from weighted estimates. The logistic regression model controlled for the variables listed in Table 1: age, sex, race-ethnicity, parental education, school performance, and tobacco use in the household as well as exposure to smoking, the psychosocial risk factor summary measure (none versus any externalizing, internalizing, sensation seeking, or substance use problems), and use of other substances. An indicator for receptivity to each of the product categories was included in the model; thus, a respondent might be receptive to multiple products. Ref, reference.

^aCigars include traditional cigars, cigarillos, and filtered cigars.