Table 1.
Percentage of simulated customer interactions in which e-cigarette marketing claims were made (N = 68)
| % of Interactions with Statements | ||
|---|---|---|
| E-Cigarette Claim | In Agreement | In Disagreement |
| Help you quit smoking | 57 | 3 |
| Come in flavors | 54 | 0 |
| Healthier | 50 | 2 |
| Cleaner | 44 | 2 |
| Less expensive | 37 | 2 |
| Can be used in more places | 21 | 0 |
| Can be used anytime/anywhere | 19 | 0 |
| No offensive odor | 10 | 0 |
| “Cool” factor | 10 | 0 |
| More socially acceptable | 9 | 0 |
| Do not generate 2nd hand smoke | 6 | 0 |
| Friendlier to environment | 6 | 0 |
| More fire-safe | 3 | 0 |