Fig 1. Perceived congruency as modulated by sensory and linguistic l content as delivered through audio guides when viewing painted portraits.

(A) Graphical description of manipulated factors, i. sensory factor: gender of voiceover in the audio guide matched or mismatched to the gender of the sitter in the portrait; ii. linguistic factors: narrative style of audio guide script either in first person or third person as well as a hypothesised hierarchy of congruency. (B) Group mean ratings of perceived congruency according to manipulated factors and by gender of the sitter, portraits of female sitters (left) and male sitters (right). Error bars denote standard error. ** denotes two-tailed significance, p>0.01.