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Mean ± SE of liking ratings and prices of food stimuli.
| Fast food | Japanese diet | |
|---|---|---|
| Likinga | 3.95 ± 0.11 | 4.15 ± 0.09 |
| Price (JPY)b | 187.80 ± 10.35 | 223.35 ± 9.90 |
aParticipants rated each food item on a 5-point scale (1 = “dislike very much,” 5 = “like very much”). bParticipants evaluated each food item in terms of a reasonable price if they were to pay for it.
