Table 1.
Percentage of US young adults aged 18-24 years who regularly use social media sites.
| Social media sites | Percentage among all young adults (18-24 years of age) | Percentage among young adults who regularlya use social media | |||||||
| Wave 7; N=1259 |
Wave 9; N=989 |
Relative percent difference compared with Wave 7 | Absolute percent difference compared with Wave 7 | Wave 7; N=1126; 89.44% |
Wave 9; N=965; 97.57% | Relative percent difference compared with Wave 7 | Absolute percent difference compared with Wave 7 | ||
| 947 (75.24) | 758 (76.6) | 102 | 1 | 947 (84.15) | 758 (78.5) | 93 | −6 | ||
| YouTube | 814 (64.68) | 541 (54.6) | 84 | −10 | 814 (72.33) | 541 (56.0) | 77 | −16 | |
| 465 (36.89) | 779 (78.7) | 213 | 42 | 465 (41.26) | 779 (80.7) | 196 | 39 | ||
| Snapchat | 387 (30.75) | 789 (79.7) | 259 | 49 | 387 (34.39) | 789 (81.7) | 238 | 47 | |
| 347 (27.58) | 754 (76.2) | 276 | 49 | 347 (30.85) | 754 (78.1) | 253 | 47 | ||
| Google+ | 278 (22.06) | 757 (76.5) | 347 | 54 | 278 (24.67) | 757 (78.5) | 318 | 54 | |
| 220 (17.51) | 700 (70.8) | 404 | 53 | 220 (19.58) | 700 (72.6) | 371 | 53 | ||
| Tumblr | 140 (11.08) | 825 (83.4) | 752 | 72 | 140 (12.39) | 825 (85.5) | 690 | 73 | |
| Vine | 108 (8.56) | 818 (82.7) | 966 | 74 | 108 (9.57) | 818 (84.8) | 885 | 75 | |
| 106 (8.44) | 761 (76.9) | 911 | 68 | 106 (9.44) | 761 (78.9) | 836 | 69 | ||
| Other sites | 49 (3.86) | 808 (81.7) | 2119 | 78 | 49 (4.31) | 808 (83.7) | 1942 | 79 | |
aRegular use is defined as using a site multiple times a day, daily, or weekly.