Table 2.
Percentages and correlates of regular social media use, by site, among US young adults aged 18-24 years (weighted n=989).
| Variable | Total | Tumblr | Vine | Snapchat | ||||||||
| (Na=989) | (Na=825) | (Na=818) | (Na=789) | (Na=779) | (Na=761) | |||||||
| % | % | PRb (95% CI) |
% | PR (95% CI) |
% | PR (95% CI) |
% | PR (95% CI) |
% | PR (95% CI) |
||
| Overall | 83.4 | 82.7 | 79.7 | 78.7 | 76.9 | |||||||
| Sex | ||||||||||||
| Male | 49.8 | 86.6 | Refc | 84.2 | Ref | 77.7 | Ref | 78.7 | Ref | 78.9 | Ref | |
| Female | 50.3 | 80.2 | 0.93 (0.87-0.98)d |
81.2 | 0.96 (0.91-1.03) |
81.8 | 1.05 (0.98-1.13) |
78.7 | 1.00 (0.93-1.08) |
75.0 | 0.95 (0.88-1.02) |
|
| Race/ethnicity | ||||||||||||
| White, NHe | 52.3 | 84.3 | Ref | 81.0 | Ref | 79.9 | Ref | 79.9 | Ref | 75.3 | Ref | |
| Black, NH | 12.9 | 87.2 | 1.03 (0.95-1.13) |
84.6 | 1.04 (0.94-1.16) |
79.3 | 0.99 (0.88-1.11) |
79.9 | 1.00 (0.89-1.12) |
84.6 | 1.12 (1.02-1.23)d |
|
| Other, NH | 8.8 | 83.6 | 0.99 (0.89-1.11) | 82.9 | 1.02 (0.90-1.17) | 77.9 | 0.97 (0.84-1.13) |
76.8 | 0.96 (0.82-1.13) |
70.4 | 0.93 (0.77-1.13) |
|
| Hispanic | 26.0 | 79.6 | 0.94 (0.87-1.02) |
85.0 | 1.05 (0.98-1.13) |
80.2 | 1.00 (0.92-1.09) |
76.3 | 0.96 (0.87-1.05) |
78.6 | 1.04 (0.96-1.14) |
|
| Education | ||||||||||||
| Less than high school | 12.1 | 83.1 | 1.00 (0.89-1.12) |
86.0 | 1.06 (0.95-1.18) |
85.1 | 1.09 (0.97-1.22) |
80.5 | 1.03 (0.91-1.16) |
87.5 | 1.25 (1.12-1.39)d |
|
| High school | 29.8 | 84.4 | 1.02 (0.95-1.09) |
84.0 | 1.03 (0.96-1.11) |
80.6 | 1.03 (0.95-1.12) |
78.5 | 1.00 (0.92-1.09) |
86.4 | 1.24 (1.15-1.33)d |
|
| Some college | 58.1 | 82.9 | Ref | 81.3 | Ref | 78.2 | Ref | 78.4 | Ref | 69.9 | Ref | |
| Financial Situation | ||||||||||||
| Don't meet basic needs | 6.6 | 80.0 | 0.91 (0.79-1.05) |
88.0 | 1.07 (0.96-1.18) |
90.6 | 1.12 (1.02-1.24)d |
77.2 | 0.96 (0.81-1.13) |
80.6 | 1.03 (0.88-1.20) |
|
| Just meet basic needs | 30.0 | 80.1 | 0.91 (0.85-0.98)d |
83.0 | 1.00 (0.93-1.08) |
75.9 | 0.94 (0.86-1.03) |
74.5 | 0.92 (0.84-1.01) |
76.1 | 0.97 (0.89-1.06) |
|
| Meet needs with a little left | 38.0 | 87.9 | Ref | 82.6 | Ref | 80.6 | Ref | 80.6 | Ref | 78.5 | Ref | |
| Live comfortably | 25.5 | 81.5 | 0.93 (0.86-1.00) |
81.0 | 0.98 (0.90-1.06) |
80.1 | 0.99 (0.91-1.08) |
81.3 | 1.01 (0.93-1.10) |
74.5 | 0.95 (0.87-1.04) |
|
| Depression | ||||||||||||
| No | 94.0 | 83.6 | Ref | 82.7 | Ref | 79.5 | Ref | 79.0 | Ref | 76.5 | Ref | |
| Yes | 6.0 | 79.2 | 0.95 (0.82-1.09) |
82.1 | 0.99 (0.87-1.13) |
82.6 | 1.04 (0.91-1.18) |
73.7 | 0.93 (0.78-1.11) |
82.8 | 1.08 (0.96-1.22) |
|
| Anxiety | ||||||||||||
| No | 93.0 | 83.4 | Ref | 83.5 | Ref | 79.7 | Ref | 79.0 | Ref | 76.9 | Ref | |
| Yes | 7.0 | 82.8 | 0.99 (0.88-1.12) |
71.9 | 0.86 (0.73-1.01) |
80.5 | 1.01 (0.89-1.15) |
74.9 | 0.95 (0.81-1.11) |
77.8 | 1.01 (0.88-1.16) |
|
| Past 30-day alcohol use | ||||||||||||
| No | 53.0 | 83.2 | Ref | 85.0 | Ref | 84.5 | Ref | 81.2 | Ref | 79.8 | Ref | |
| Yes | 47.0 | 83.6 | 1.00 (0.95-1.07) |
80.1 | 0.94 (0.89-1.00) |
74.3 | 0.88 (0.82-0.94)b |
75.9 | 0.93 (0.87-1.00) |
73.7 | 0.92 (0.86-0.99)d |
|
| Past 30-day marijuana use | ||||||||||||
| No | 88.0 | 83.2 | Ref | 82.8 | Ref | 80.0 | Ref | 79.0 | Ref | 77.1 | Ref | |
| Yes | 12.0 | 85.0 | 1.02 (0.93-1.12) |
81.4 | 0.98 (0.89-1.08) |
77.9 | 0.97 (0.87-1.09) |
76.3 | 0.96 (0.85-1.09) |
75.3 | 0.98 (0.87-1.10) |
|
aWeighted.
bPR: prevalence ratio.
cRef: Reference category.
dDenote statistical significance at P<.05.
eNH: non-Hispanic.