Table 3.
March 5, 2015 (12:00 PM to 1:15 PM Central Time) #LiveFitNOLA Twitter chat engagement ratios and return on engagement.
| Usernames | Number of tweets | Outgoinga | Incomingb | Out:Inc | ROEd |
| @TulanePRC | 82 | 32 | 45 | 1:1 | 40% |
| @FitNOLA | 70 | 63 | 38 | 2:1 | −40% |
| @HealthFitMag | 84 | 40 | 33 | 1:1 | −18% |
| @CDCChronic | 24 | 8 | 19 | 1:2 | 138% |
aOutgoing: Number of outgoing communications a source Twitter user sent to other Twitter users within the network.
bIncoming: Number of incoming communications a target Twitter user received from other Twitter users within the network.
cEngagement ratio: Ratio of outgoing to incoming communications a Twitter user of interest has. The engagement ratio is rounded to the next integer.
dROE: The engagement gain or loss generated relative to the amount of engagement invested.