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Five-factor model (FFM) personality traits in media research
| Media type | Personality traits |
|---|---|
| Graphic user interface (GUI) | Extraversion 20 |
| Mouse/keyboard | Extraversion 9 |
| Internet | Extraversion, neuroticism 4 Neuroticism 5 Extraversion, agreeableness, consciousness 6 |
| Avatar | Extraversion, neuroticism 11 |
| Social media | Extraversion, openness to experience 21, 22 Extraversion, consciousness 23 Extraversion, neuroticism 24, 25 Agreeableness, consciousness, neuroticism 26 |
