Table 1.

Distribution of Years of Social Marketing Program Experience by Management Structure and by Socio-Economic Context

	Distribution of Program Years
	% NGO Affiliate	% Local Organizations	% Commercial Partnership	No. of Program Years
Population Size
<10 Million	76.3%	17.1%	6.6%	211
10–25 Million	62.7%	24.0%	13.3%	150
25+ Million	72.5%	9.0%	18.5%	189
Urban Population
<25%	86.1%	13.9%	0.0%	101
25–49%	80.8%	7.7%	11.5%	260
50+%	47.0%	31.0%	22.0%	168
GNI per capita
<$1000	97.0%	3.0%	0.0%	132
$1000–3000	68.2%	18.6%	13.2%	258
$3000+	52.3%	24.5%	23.2%	151
Phone mainlines per 1,000
<5	87.1%	11.8%	1.1%	178
5–30	73.4%	9.2%	17.4%	184
30+	53.8%	27.4%	18.8%	186
Television sets per 1,000
<20	88.2%	10.1%	1.8%	169
20–100	70.9%	18.7%	10.4%	182
100+	48.5%	23.3%	28.2%	163
Time Period
1986–93	56.4%	25.4%	18.3%	126
1994–97	66.2%	18.5%	15.3%	216
1998–01	85.9%	8.0%	6.1%	213
Region
Eastern Europe	100.0%	0.0%	0.0%	16
Africa	89.7%	7.7%	2.6%	273
Asia	64.2%	17.5%	18.3%	137
Latin America	42.9%	41.9%	15.2%	105
Mid. East/N. Afr.	13.6%	0.0%	86.4%	22
Total	71.5%	16.0%	12.4%	555