Table 2.
Effect of Socio-Economic Context on Condom Sales and CYP Among Social Marketing Programs Managed Through an NGO Affiliate (Random-Effects Regression GLS Coefficients)
| Per Capita Condom Sales | OC Sales | |
| Markets Two or More Products | .159*** | .017 |
| Program Maturity | ||
| 1–3 (ref) | ||
| 4–6 | .181*** | .001 |
| 7+ | .348*** | .003 |
| Time Period | ||
| <1994 (ref) | ||
| 1995–2001 | .143** | .004 |
| Population (in 10 millions) | -.006*** | -.000* |
| Percent Urban | -.002 | -.000 |
| Per Capita Gross National Income | -.003 | .007 |
| Phone mainlines per 1,000 | -.001 | -.000 |
| Constant | .260*** | (dropped) |
| R Square | .236 | .082 |
| Number of Program-Years | 374 | 90 |
| Number of Countries Included | 58 | 26 |
*** p < .01; ** p < .05; * p < .10