Table 2.
Distribution of most popular links by category and age group.
| Top 10 links | Age group (years) | Overall most popular across all interactions | |||||
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | ≥65 | ||
| E-Commerce related to breast cancer | 100 (7%) |
900 (28%) |
2200 (37%) |
3500 (59%) |
3400 (40%) |
3100 (35%) |
12,200 (36%) |
| Celebrity breast cancer information | 200 (14%) |
900 (28%) |
2200 (37%) |
2500 (42%) |
1100 (13%) |
0 (0%) |
8800 (26%) |
| Noncelebrity breast cancer information | 700 (50%) |
200 (6%) |
600 (10%) |
400 (7%) |
900 (11%) |
1600 (18%) |
2100 (6%) |
| Breast cancer advocacy and charity | 0 (0%) |
0 (0%) |
300 (5%) |
600 (10%) |
1500 (17%) |
3100 (35%) |
4900 (15%) |
| Unrelated content | 0 (0%) |
400 (13%) |
700 (12%) |
900 (15%) |
1700 (20%) |
1100 (12%) |
5600 (17%) |
| Total of top 10 link volume | 1400 | 3200 | 6000 | 5900 | 8600 | 8900 | 33,600 |