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. Author manuscript; available in PMC: 2018 Feb 1.
Published in final edited form as: J Health Commun. 2017 Jan 25;22(2):153–162. doi: 10.1080/10810730.2016.1256454

Table 1.

Smoking Cessation Script components according to theoretical framework.

Body Image (B) Affect (A)* Self-Efficacy (SE) Cravings (C)*
As you think about being smoke-free, you can vividly see clean air flowing through your body. You see your lungs becoming cleaner, your heart pumping stronger, and feel your whole body energized. It’s normal to feel stressed or irritable when you’re not smoking. See yourself coping with these feelings by doing healthy things that you enjoy, like taking a walk or listening to music. Visualize yourself actively quitting smoking. See yourself reviewing your plan for quitting. Think about your goals, and reflect upon your reasons for being smoke-free. You can expect and anticipate strong cigarette cravings. Know that they won’t last forever. See yourself having an urge to smoke, and accept it, knowing that it will go away.
Imagine the blood flowing to your skin. Your complexion becomes radiant, and wrinkles reduce. See yourself looking younger and healthier when you quit smoking. You are happy and proud of yourself knowing that you are smoke-free. Feel the excitement of knowing that you can maintain these feelings. Create in your mind’s eye a clear image of you without a cigarette. You are smoke-free. Practice seeing this image in your mind. See yourself riding the urge to smoke like riding a wave on a surfboard. You catch the wave and ride it to shore. When you reach the shore, the craving is gone.
It’s normal to gain a few pounds when you quit smoking. Realize that the benefits offset the extra weight. See yourself as powerful, healthy, and beautiful. Imagine others seeing you as a strong, smoke-free woman. Experience the pleasure of knowing that you feel good on the inside, and look good on the outside. Create a clear and vivid image of being in a difficult situation without smoking. Imagine yourself in this situation and what you will be doing instead of smoking. Create a feeling in your body of relief from cigarette cravings. Imagine the urges fading over time, until you barely notice them.