TABLE 1.
Baseline consumption of fruits and vegetables in 2015 and 2030 (current trends) and achieved consumption associated with modeled policy options stratified by age and sex1
| 2015 baseline, g/d | 2030 baseline, g/d | 2030 price decrease by 10%, g/d | 2030 price decrease by 30%, g/d | 2030 MMC decaying impact, g/d | |
| Fruits | |||||
| Men, y | |||||
| 25–34 | 102.3 (86.0, 121.5) | 136.1 (99.2, 182.9) | 155.2 (112.3, 210.7) | 193.3 (139.2, 261.9) | 138.1 (100.7, 183.9) |
| 35–44 | 82.2 (66.0, 101.0) | 83.0 (47.6, 129.6) | 94.6 (54.1, 158.6) | 117.9 (65.0, 192.1) | 84.0 (48.8, 139.1) |
| 45–54 | 126.6 (100.7, 158.9) | 150.7 (92.5, 223.7) | 171.8 (106.3, 262.2) | 214.0 (130.9, 325.3) | 152.1 (94.0, 230.5) |
| 55–64 | 130.3 (109.7, 152.2) | 151.3 (103.0, 215.0) | 172.5 (119.5, 235.2) | 214.9 (150.2, 294.1) | 152.2 (103.1, 209.7) |
| 65–74 | 120.2 (97.6, 149.1) | 110.6 (62.7, 175.7) | 126.1 (72.7, 200.9) | 157.0 (88.5, 261.5) | 112.0 (60.8, 189.5) |
| ≥75 | 129.4 (112.1, 150.7) | 115.9 (77.1, 170.7) | 132.2 (84.1, 194.9) | 164.6 (104.6, 242.7) | 117.4 (74.1, 176.7) |
| Women, y | |||||
| 25–34 | 115.6 (99.6, 132.0) | 153.0 (114.2, 198.3) | 174.5 (132.7, 229.0) | 217.3 (163.3, 280.5) | 154.8 (118.3, 198.8) |
| 35–44 | 107.8 (86.7, 130.1) | 129.9 (85.1, 190.4) | 148.1 (97.9, 215.0) | 184.4 (117.5, 280.1) | 131.2 (84.7, 195.8) |
| 45–54 | 123.8 (107.2, 143.1) | 139.9 (98.2, 195.0) | 159.4 (112.3, 222.3) | 198.6 (142.9, 266.6) | 140.9 (104.5, 193.1) |
| 55–64 | 143.8 (124.9, 164.5) | 164.4 (111.4, 223.5) | 187.4 (131.8, 257.6) | 233.4 (161.1, 318.7) | 165.2 (115.3, 230.6) |
| 65–74 | 151.7 (128.9, 177.1) | 162.4 (111.3, 232.4) | 185.1 (123.3, 264.3) | 230.6 (161.3, 323.9) | 164.1 (111.1, 239.9) |
| ≥75 | 140.6 (124.2, 159.5) | 139.7 (96.8, 197.1) | 159.3 (112.0, 228.4) | 198.4 (136.8, 292.6) | 141.2 (97.2, 199.9) |
| Vegetables | |||||
| Men, y | |||||
| 25–34 | 163.9 (148.3, 180.4) | 167.7 (128.5, 215.4) | 191.2 (146.3, 244.6) | 238.1 (181.0, 303.4) | 170.0 (133.4, 217.6) |
| 35–44 | 179.0 (162.8, 196.9) | 185.2 (142.8, 230.8) | 211.2 (162.8, 273.9) | 263.0 (205.9, 334.7) | 187.5 (148.0, 234.6) |
| 45–54 | 174.5 (152.9, 200.5) | 175.6 (120.1, 250.5) | 200.2 (140.0, 280.7) | 249.4 (176.3, 343.2) | 177.3 (124.3, 244.1) |
| 55–64 | 180.0 (163.6, 197.0) | 184.8 (146.3, 228.9) | 210.7 (165.1, 260.5) | 262.5 (208.2, 330.2) | 185.9 (149.7, 229.9) |
| 65–74 | 191.1 (164.3, 219.4) | 192.8 (135.2, 257.4) | 219.8 (156.2, 300.8) | 273.8 (190.3, 375.7) | 195.2 (141.2, 261.1) |
| ≥75 | 169.9 (150.0, 193.6) | 167.0 (120.1, 224.3) | 190.4 (136.8, 258.3) | 237.1 (165.0, 326.7) | 169.1 (122.3, 224.1) |
| Women, y | |||||
| 25–34 | 173.5 (152.7, 196.7) | 163.6 (117.1, 225.6) | 186.4 (132.9, 264.6) | 232.2 (161.0, 334.6) | 165.5 (117.7, 231.1) |
| 35–44 | 180.1 (157.2, 202.5) | 177.1 (126.0, 243.5) | 201.9 (143.3, 278.6) | 251.5 (180.5, 341.2) | 178.9 (129.5, 241.8) |
| 45–54 | 212.4 (185.3, 238.4) | 221.9 (166.8, 288.3) | 253.0 (187.5, 331.8) | 315.1 (233.4, 402.6) | 223.6 (167.1, 288.3) |
| 55–64 | 212.9 (185.4, 239.5) | 211.4 (158.2, 283.0) | 241.0 (176.8, 319.4) | 300.2 (216.0, 392.9) | 212.5 (157.2, 279.0) |
| 65–74 | 202.7 (183.5, 224.6) | 190.2 (144.1, 251.5) | 216.9 (163.9, 283.7) | 270.1 (204.1, 357.7) | 192.2 (142.2, 252.8) |
| ≥75 | 169.8 (151.9, 188.1) | 159.0 (115.6, 210.9) | 181.3 (135.9, 234.8) | 225.8 (170.2, 292.6) | 160.7 (120.4, 211.8) |
1
Values are numbers (95% CIs). MMC “decaying impact” models refer to a 1-y MMC. Consumption is reported as grams per day. MMC, mass media campaign.