Table 3. Exploratory factor analysis of the semantic differential.
Factor | Item | Factor Loadings | Eigen value |
Cronbach’s α value | ||
---|---|---|---|---|---|---|
INT | DANG | CON | ||||
INT | Interest | 3.88 | .87 | |||
INT1 | fascinating—boring | .95 | ||||
INT2 | interesting—uninteresting | .87 | ||||
INT3 | cool–uncool | .49 | ||||
DANG | Danger | 1.33 | .82 | |||
DANG1 | harmless—weird | .91 | ||||
DANG2 | safe—dangerous | .78 | ||||
CON | Conservation & Usefulness | 1.09 | .79 | |||
CON1 | valuable—useless | .80 | ||||
CON2 | necessary—unnecessary | .73 | ||||
CON3 | worth protecting—worthless | .71 |
Factor loadings below .40 are omitted; N = 511.