Table 2.

Pharmacists’ The Patient Education Materials Assessment Tool for Audio-Visual Materials (PEMAT-A/V) Responses.

PEMAT-A/V Measurement Item	Disagree	Agree
The video makes its purpose completely evident.	2	8
The video uses common, everyday language.	2	8
Medical terms are used only to familiarize audience with the terms. When used, medical terms are defined.	1	9
The video uses active voice.	2	8
The video breaks or “chunks” information into short sections.	3	7
The video’s sections have informative headers.	3	7
The video presents information in a logical sequence.	1	9
The video provides a summary.	3	7
Text on the screen is easy to read.	1	9
The video allows the user to hear the words clearly (e.g., not too fast, not garbled).	1	9
The video uses illustrations and photographs that are clear and uncluttered.	2	8
The video clearly identifies at least one action the user can take.	1	9
The video addresses the user directly when describing actions.	2	8
The video breaks down any action into manageable, explicit steps.	2	8
The video explains how to use the charts, graphs, tables, or diagrams to take actions.	4	6