Table 2.

Means (Standard Deviations) of Discrete Emotions and Outcomes for Three Alternative Tobacco Products (n=1,226)

Emotions and Outcomes	Moist snuff	Snus	E-cigarettes
Emotions
Anger	3.88 (2.80)	3.79 (2.76)	3.67 (2.76)
Anxiety	3.91 (2.74)	3.87 (2.77)	3.73 (2.73)
Sadness	3.62 (2.70)	3.57 (2.72)	3.45 (2.68)
Guilt	3.09 (2.72)	3.12 (2.72)	3.04 (2.65)
Disgust	4.60 (3.06)	4.29 (3.03)	3.80 (2.96)
Discouragement	3.84 (2.92)	3.75 (2.89)	3.63 (2.89)
Hope	2.96 (2.55)	3.24 (2.62)	3.83 (2.73)
Contentment	2.93 (2.33)	3.11 (2.38)	3.38 (2.37)
Outcomes
Openness to using in the future	2.74 (2.51)	2.91 (2.56)	4.68 (3.17)
Percent interested in a free sample	30.2	34.5	56.1

Note: All variables (except percent interested in a free sample) are on 1–9 scale.

Standard deviations are in parentheses.