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. Author manuscript; available in PMC: 2018 Aug 1.
Published in final edited form as: Health Educ Behav. 2017 Jan 10;44(4):598–612. doi: 10.1177/1090198116683169

Table 3.

Multivariable Associations between Demographics, Past Tobacco Use, Warning Label Condition, and Emotions and Openness to Trying Alternative Tobacco Products

Independent variables Moist snuff Snus E-cigarettes
Model 1 Model 2 Model 1 Model 2 Model 1 Model 2
B (95% CI) B (95% CI) B (95% CI) B (95% CI) B (95% CI) B (95% CI)
Current smoker 1.01 (0.74, 1.29) 0.62 (0.35, 0.89) 1.38 (1.1, 1.66) 0.85 (0.57, 1.12) 3.71 (3.37, 4.05) 3.12 (2.77, 3.46)
Ever tried product 2.02 (1.7, 2.35) 1.62 (1.31, 1.92) 1.65 (1.31, 2) 1.08 (0.75, 1.4) 1.01 (0.68, 1.34) 0.84 (0.52, 1.16)
Gender (female) 0.54 (0.79,0.3) 0.34 (0.57,0.11) 0.69 (0.94,0.44) 0.44 (0.67,0.21) 0.29 (0.01, 0.56) 0.28 (0.02, 0.54)
Non-white 0.4 (0.67,0.13) −0.13 (−0.39, 0.12) 0.54 (0.81,0.26) −0.2 (−0.46, 0.05) −0.25 (−0.55, 0.06) −0.16 (−0.46, 0.13)
Age 0.03 (0.04,0.02) 0.02 (0.03,0.01) 0.03 (0.04,0.02) 0.02 (0.03,0.01) −0.01 (−0.02, 0) −0.01 (−0.02, 0)
Current WL 0.09 (−0.29, 0.47) 0.19 (−0.17, 0.54) −0.26 (−0.64, 0.13) −0.04 (−0.39, 0.31) −0.34 (−0.77, 0.09) −0.08 (−0.49, 0.33)
Lower risk WL −0.06 (−0.44, 0.32) −0.05 (−0.4, 0.3) −0.22 (−0.61, 0.16) −0.18 (−0.53, 0.17) 0.2 (−0.23, 0.63) 0.25 (−0.15, 0.66)
FDA-approved WL 0.12 (−0.25, 0.5) 0.18 (−0.17, 0.53) −0.11 (−0.49, 0.28) −0.01 (−0.36, 0.34) −0.12 (−0.54, 0.31) −0.08 (−0.49, 0.33)
Graphic WL −0.26 (−0.63, 0.12) 0.07 (−0.29, 0.44) 0.58 (0.97,0.2) 0.03 (−0.34, 0.4) 0.48 (0.91,0.06) 0.3 (−0.15, 0.74)
Anger 0.1 (0.18,0.02) −0.06 (−0.15, 0.03) 0.13 (0.24,0.02)
Anxiety 0.04 (−0.06, 0.14) 0.01 (−0.09, 0.11) −0.04 (−0.16, 0.08)
Sadness 0.05 (−0.05, 0.15) 0.03 (−0.07, 0.13) 0.03 (−0.09, 0.14)
Guilt −0.05 (−0.12, 0.01) −0.03 (−0.1, 0.04) −0.07 (−0.15, 0.01)
Disgust −0.04 (−0.1, 0.02) 0.09 (0.15,0.02) −0.03 (−0.12, 0.06)
Discouragement −0.03 (−0.1, 0.05) −0.02 (−0.1, 0.06) −0.02 (−0.11, 0.07)
Hope 0.15 (0.07, 0.22) 0.26 (0.19, 0.33) 0.26 (0.19, 0.33)
Contentment 0.29 (0.21, 0.37) 0.21 (0.13, 0.29) 0.02 (−0.07, 0.1)
R2adj 0.31 0.41 0.3 0.44 0.44 0.5
Δ R2 0.1 0.14 0.06

Note: Multivariable linear regressions, unstandardized regression coefficients (n=1226). Boldface indicates statistical significance (p < .05)

WL – warning labels. Warning labels conditions are in comparison to the condition with no warning.