Table 2.

Factors influencing trust judgments with trust or credibility as dependent variable—design features (C=credibility, T=trust, and E=evaluation).

Features	Impact	Factor	Articles using this factor
Website design features	Positive	Clear layout/design	[6] (T); [8] (C); [31] (C); [33] (T); [43] (C); [44] (T); [46] (C); [48] (T); [49] (T); [51] (E); [54] (T); [55] (T); [56] (C); [57] (T); [58] (T); [59] (T); [60] (C)
		Contact details	[8] (C); [30] (C); [32] (C); [34] (C & T); [52] (E); [61] (T); [62] (C)
		Authority of owner	[8] (C); [30] (C); [32] (C); [34] (C & T); [48] (T); [52] (E); [53] (C)
		Interactive features	[6] (T); [48] (T); [52] (E); [53] (C); [63] (T); [61] (T)
		Brand/logo	[33] (T); [49] (T); [54] (T); [55] (T); [61] (T)
		External links	[8] (C); [32] (C); [34] (C & T); [64] (C)
		Quality seal/endorsement	[8] (C); [30] (C); [52] (E); [58] (T)
		Navigation aids	[6] (T); [30] (C); [32] (C)
		Pictures	[6] (T); [32] (C); [52] (E)
		Discussion groups	[6] (T); [48] (T); [61] (T)
		Privacy policy	[30] (C); [32] (C)
		Identity of sponsor	[34] (C & T); [43] (C)
		Health on the Net (HON) network	[30] (C); [52] (E)
		Personalisation	[57] (T); [59] (T)
		Functionality	[43] (C)
		Customer service	[43] (C)
		Affiliations	[43] (C)
		Easy to access	[57] (T)
		FAQ section	[6] (T)
	Negative	Advertising	[6] (T); [8] (C); [30] (C); [43] (C); [44] (T); [52] (E); [53] (C); [54] (T); [64] (C); [58] (T)
		Slow	[6] (T); [44] (T); [48] (T); [54] (T)
		Complex layout/design	[6] (T); [31] (C); [44] (T)
		Boring layout/design	[6] (T); [31] (C); [44] (T)
		Inappropriate name	[6] (T); [31] (C); [44] (T)
		No navigation aids	[6] (T); [31] (C); [44] (T)
		No/poor search facility	[6] (T); [31] (C); [44] (T)
		Commercial domain	[53] (C); [65] (T)
		Uncaring/unconcerned	[66] (C)
		Textual deficit	[64] (C)