Table 2.

Sample Baseline Demographic and Medical Information by Message Frame

	Frame
Variable	Gain	Loss
Mean age (years)	64.3	65.4
Range	29.9–98.4	43.2–88.5
SD	12.1	11.1
Percent female	54%	50%
Percent Caucasian	83%	90%
Time since diagnosis (%)
6 months to 1 year
1 to 2 years	12%	7%
2 to 3 years	31%	37%
3 to 4 years	20%	23%
4 to 5 years	36%	33%
Cancer Site (%)
Colon	51.3	50.0
Rectum	48.7	50.0
CRC stage (%)
I	70%	79%
II	30%	21%
Education (%)
Less than high school	1%	4%
Some high school/high school	23%	24%
Trade or technical school	8%	11%
Some college	23%	23%
College graduate	28%	19%
Graduate degree	8%	6%
Current smoker (%)	8%	6%