Table 4.
Mean values of Theory of Planned Behavior Constructs at Baseline and Follow-up by Framing Condition
| Gain Frame | Loss Frame | ||||||
|---|---|---|---|---|---|---|---|
| TPB Construct | Baseline | 1-Month | 12- Month | Baseline | 1-Month | 12- Month | p-value |
| Subjective Norms | 6.5 (0.74) | 6.5 (0.81) | --- | 6.3 (1.04) | 6.4 (1.05) | --- | 0.29 |
| Perceived control | 5.7 (.94) | 5.8 (1.17) | --- | 5.9 (0.89) | 5.8 (1.20) | --- | 0.38 |
| Attitudes | 5.7 (0.73) | 5.8 (0.73) | --- | 5.6 (0.81) | 5.9 (0.70) | --- | 0.66 |
| Intention to exercise | 5.8 (1.19) | 6.0 (0.95) | 5.8 (1.37) | 5.6 (1.44) | 6.0 (1.14) | 5.7 (1.53) | 0.33 |
Note. P-value is associated with the test of the main effect for message framing. Values in parentheses represent the standard deviation.