Table 2.
Number of tweets by promotion type
| Discount | Discount code in promotion | Duty-free promotion | Free sample | Retail value-added tobacco product* | Retail value-added non-tobacco product* | Branded non-tobacco item | Price comparison relative to another product | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
| ||||||||||||||||
| n | % | n | % | n | % | n | % | n | % | n | % | n | % | n | % | |
| E-cigarette (n=2564) | 1803 | 70.3 | 796 | 31.0 | 0 | 0.0 | 22 | 0.9 | 19 | 0.7 | 4 | 0.2 | 1 | 0.0 | 120 | 4.7 |
| Cigarette (n=153) | 136 | 88.9 | 7 | 4.6 | 37 | 24.2 | 3 | 2.0 | 2 | 1.3 | 0 | 0.0 | 1 | 0.7 | 10 | 6.5 |
| Cessation product (n=86) | 52 | 60.5 | 3 | 3.5 | 0 | 0.0 | 2 | 2.3 | 0 | 0.0 | 0 | 0.0 | 0 | 0.0 | 7 | 8.1 |
Percentages may not add up to 100 because tweets can mention multiple promotions.
*
Retail value-added tobacco product includes promotions like “Buy one pack of cigarettes, get one free.” An example of a retail value-added non-tobacco product promotion is “Buy two packs of cigarettes, get a cigarette lighter.”