Table 2.
Preferences for modality and setting of use (N=438).
| Attribute | Mean (SD) | Prefer, n (%) | First preference, n (%) | |
| Modalitya | ||||
| Reading text (information) | 3.63 (0.89) | 267 (61.0) | 158 (36.1) | |
| Reading text (story) | 3.49 (0.92) | 245 (55.9) | 76 (17.4) | |
| Watching an animated video | 3.19 (1.09) | 194 (44.3) | 65 (14.8) | |
| Watching a live action video | 3.31 (1.09) | 218 (49.8) | 84 (19.2) | |
| Looking at images/graphics | 3.61 (0.89) | 281 (64.2) | 55 (12.6) | |
| Settingb | ||||
| Mobile phone at home | 3.90 (1.59) | 209 (47.7) | — | |
| Mobile phone at work/school | 3.36 (1.62) | 133 (30.4) | — | |
| Laptop/desktop at home | 5.29 (0.97) | 391 (89.3) | — | |
| Laptop/desktop at work/school | 3.81 (1.70) | 199 (45.4) | — | |
| Tablet at home | 3.29 (1.98) | 168 (38.4) | — | |
| Tablet at work/school | 2.38 (1.56) | 50 (11.4) | — | |
a Rated on 5-point scale (1=“strongly avoid” to 5=“strongly prefer”).
b Rated on a 6-point scale (1=“don’t use,” 2=“strongly avoid” to 6=“strongly prefer”).