Table 2.
List of prevalent themes of videos according to the tone.
| Themes | Positive(N = 62) | Negative(N = 28) | Others(N = 33) |
|---|---|---|---|
| Fear appeal | 8 (13%) | 8 (29%) | 10(30%) |
| Solidarity, herd immunity | 8 (13%) | — | — |
| Economic interests | — | 2 (7%) | — |
| Parents' right of choice | — | — | 4(12%) |
| Duty to their child protection | 5 (8%) | 1 (4%) | 1(3%) |
| Fear and Solidarity | 6 (9%) | — | — |
| Fear and Economic interests | — | 10 (35%) | 1(3%) |
| Fear and Parents' right of choice | — | — | 1(3%) |
| Fear and Duty to their child protection | 1 (2%) | — | — |
| Fear and Economic interests and Parents' right of choice | — | 2 (7%) | 1(3%) |
| Solidarity and Duty to their child protection | 1 (2%) | — | — |
| Economic interests and Parents' right of choice | — | 4 (14%) | — |
| Parents' right of choice and Duty to their child protection. | — | — | — |
| Informative | 33 (53%) | 1 (4%) | 12(36%) |