Table 1.
Food categories considered in the study, with their associated number of products, year of data collection, and estimated market coverage per total food category
| Food category | Year of data collection | Number of foodstuffs taken into account | Estimated market coveragea |
|---|---|---|---|
| Baby food | 2012 | 976 | 88% |
| Bread products | 2009 | 619 | 57% |
| Breakfast cereals | 2008 | 335 | 75% |
| Cakes and biscuits | 2008 | 1,692 | 70% |
| Canned fruits | 2009 | 184 | 69% |
| Cereal bars | 2010–2011 | 170 | 79% |
| Chocolate products | 2009 | 750 | 68% |
| Cold sauces | 2011 | 500 | 76% |
| Crackers | 2009 | 594 | 49% |
| Delicatessen meat | 2010 | 1,164 | 66% |
| Dessert mixes | 2009 | 155 | 67% |
| Fresh dairy products and similar | 2008–2009 | 1,553 | 66% |
| Fresh delicatessen products | 2008–2009–2010‐2011 | 1,890 | 66% |
| Frozen pizzas | 2010 | 213 | 62% |
| Fruit juices and nectars | 2009–2010 | 790 | 55% |
| Fruit purees, compotes, and desserts | 2009 | 440 | 68% |
| Hot sauces | 2010 | 294 | 77% |
| Ice creams and sorbets | 2010–2011 | 1,476 | 67% |
| Infant milk | 2012 | 117 | 89% |
| Jams | 2009 | 339 | 65% |
| Margarins | 2011 | 95 | 82% |
| Processed potato products | 2011 | 629 | 76% |
| Ready‐to‐eat canned meals | 2010 | 714 | 71% |
| Soft drinks | 2009–2010 | 756 | 78% |
| Soups and broths | 2011 | 560 | 77% |
| Syrups | 2009–2010 | 304 | 69% |
| Total | 2008–2012 | 17,309 | 70% |
a
Sales volumes ratio of products collected by Oqali versus total sales identified by Kantar Worldpanel.