Table 4.

Summary of design implications

Recommendation	Guidance
Facilitate berry-picking strategy	Provide multiple information berries in single content view. E.g. a bulleted synopsis of alternative treatments, evidence (including demographic data), indications, cost, other testing logistics
Facilitate berry-picking strategy	Guide user through information gathering process. E.g. provide basic pharmacogenomics information, such as the strength of clinical evidence, prior to providing logistical details
Provide clarity of sought after details	Unmask details which are hard to find and sought after. E.g. Clarify demographic prevalence data, and provide clear indications of alternative therapy that obviates the need for pharmacogenomic testing
Provide information on logistics	List laboratories offering test(s), provide test availability, highlight time to result, indicate insurance coverage and cost of test(s), provide a means to access an expert (either colleague who frequently uses the test or a pharmacogenomics expert)
Provide navigation support	Meaningful content headings and hyperlink labels.
Reduce navigation effort and short-term memory overload	Provide context specific information juxtaposed to relevant patient data