Table 2.
Number of social media sites targeted at dental clinicians, by host type and content.
| Host type | Number | No. of which engaged in other social media | Share of accounts with clinically relevant content (all modalities) n (%) |
|||
| YouTube | ||||||
| Practicing dentists and hygienists | ||||||
| Blog | 20 | 9 | 13 | 6 | 38 (79) | |
| Podcast | 24 | 12 | 17 | 8 | 28 (46) | |
| Both | 1 | 1 | 1 | 0 | 0 | |
| Consultants | ||||||
| Blog | 9 | 7 | 9 | 5 | 1 (3) | |
| Podcast | 13 | 8 | 8 | 9 | 5 (13) | |
| Both | 5 | 4 | 4 | 2 | 3 (15) | |
| Media | ||||||
| Blog | 5 | 5 | 5 | 2 | 16 (94) | |
| Podcast | 0 | 0 | 0 | 0 | 0 | |
| Both | 1 | 1 | 1 | 1 | 4 (100) | |
| Professional associations | ||||||
| Blog | 3 | 3 | 3 | 3 | 7 (58) | |
| Podcast | 0 | 0 | 0 | 0 | 0 | |
| Both | 1 | 1 | 1 | 1 | 3 (75) | |
| High-volume social media dentists | ||||||
| Blog | 4 | 2 | 4 | 3 | 7 (54) | |
| Podcast | 0 | 0 | 0 | 0 | 0 | |
| Both | 0 | 0 | 0 | 0 | 0 | |
| Companies | ||||||
| Blog | 2 | 2 | 2 | 2 | 8 (100) | |
| Podcast | 1 | 1 | 1 | 1 | 1 (25) | |
| Both | 0 | 0 | 0 | 0 | 0 | |
| Totals by modality | ||||||
| Blog | 43 | 28 | 36 | 21 | 69 (57.5) | |
| Podcast | 38 | 21 | 26 | 18 | 33 (33) | |
| Both | 8 | 7 | 7 | 4 | 10 (32) | |
| Grand total | ||||||
| Blog and podcast | 97 | 56 | 69 | 43 | 112 (44.8) | |