Table 3.
Social media presence: number and duration of postings.
| Host type | Number | No. of months active | Posts per month, mean (SD) |
Minimum | Maximum | |
| Blog | ||||||
| Practicing dentist or hygienist | 21 | 70 | 9.7 (19.9) | 0.3 | 86.9 | |
| Consultant | 14 | 82 | 1.7 (1.4) | 0.0 | 4.2 | |
| Media | 6 | 33 | 21.9 (31.4) | 0.0 | 82.2 | |
| Association | 4 | 68 | 8.7 (5.8) | 0.5 | 12.9 | |
| High-volume social media dentist | 4 | 101 | 92.4 (143.4) | 16.3 | 307.5 | |
| Company | 2 | 35 | 58.6 (64.4) | 13.0 | 104.1 | |
| Practicing dentist or hygienist | 31 | 52 | 26.3 (69.8) | 0.3 | 371.4 | |
| Consultant | 21 | 69 | 71.7 (219.0) | 0.0 | 1020.6 | |
| Media | 6 | 63 | 32.7 (16.6) | 10.2 | 48.6 | |
| Association | 4 | 74 | 35.7 (17.0) | 17.4 | 52.8 | |
| High-volume social media dentist | 4 | 102 | 47.3 (38.0) | 3.5 | 95.1 | |
| Company | 3 | 87 | 45.9 (23.4) | 27.4 | 72.3 | |
| YouTube | ||||||
| Practicing dentist or hygienist | 14 | 41 | 4.5 (7.3) | 0.0 | 27.4 | |
| Consultant | 16 | 54 | 1.7 (3.3) | 0.1 | 13.5 | |
| Media | 2 | 24 | 7.6 (7.9) | 2.0 | 13.2 | |
| Association | 4 | 104 | 1.5 (0.8) | 0.9 | 2.6 | |
| High-volume social media dentist | 3 | 112 | 0.2 (0.2) | 0.0 | 0.3 | |
| Company | 3 | 68 | 0.8 (0.4) | 0.4 | 1.1 | |
| Podcast | ||||||
| Practicing dentist or hygienist | 25 | 11 | 5.1 (7.7) | 0.5 | 41.0 | |
| Consultant | 18 | 21 | 3.6 (N/A) | 0.4 | 14.0 | |
| Media | 1 | 11 | 26.4 (N/Aa) | 26.4 | 26.4 | |
| Association | 1 | 55 | 0.3 (N/A) | 0.3 | 0.3 | |
| High-volume social media dentist | 0 | N/A | N/A (N/A) | N/A | N/A | |
| Company | 1 | 15 | 1.2 (N/A) | 1.2 | 1.2 | |
aN/A: not applicable.