Table 6.
Average audience size by host type and content.
| Host type | Type of content | Facebook page likes | Twitter followers | YouTube subscribers |
| Company | ||||
| Clinically relevant | 3703 | 11,207 | 149 | |
| Dental management/profession | 0 | 2346 | 34 | |
| Consultant | ||||
| Clinically relevant | 640 | 30 | 47 | |
| Dental management/profession | 1768 | 2711 | 138 | |
| High-volume social media dentist | ||||
| Clinically relevant | 0 | 2923 | 11 | |
| Dental management/profession | 4995 | 19,491 | 8 | |
| Media | ||||
| Clinically relevant | 25,685 | 7103 | 2808 | |
| Dental management/profession | 0 | 0 | 9 | |
| Practicing dentist or hygienist | ||||
| Clinically relevant | 15,528 | 398 | 775 | |
| Dental management/profession | 684 | 3292 | 102 | |
| Professional association | ||||
| Clinically relevant | 84,541 | 3195 | 2178 | |
| Dental management/profession | 0 | 21,703 | 1012 | |