Table 1.

Mean scores and standard deviations of indices quantifying eye-movements.

		Own brand		Other brands
Eye-movements indices	N	Mean	SD	Mean	SD
First saccade latency (ms)	37	347	56	341	57
First fixation duration (ms)+	37	247	66	229	72
First gaze duration (ms)∗∗∗	37	410	75	326	92
Total gaze duration during picture exposure (ms)∗∗∗	37	312	65	214	70
Probability of fixating on packaging at least once∗∗∗	37	0.862	0.114	0.720	0.178
Latency of saccade toward the dot (ms)∗∗	34	329	60	288	71

⁺p = 0.52, ^∗∗p < 0.01, ^∗∗∗p < 0.001.