. 2017 Aug 1;4(3):e17. doi: 10.2196/humanfactors.7153
©Chris Keyworth, Jo Hart, Hong Thoong, Jane Ferguson, Mary Tully. Originally published in JMIR Human Factors (http://humanfactors.jmir.org), 01.08.2017.
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Figure 1.
The COM-B (capability, opportunity, motivation, and behavior) model based on Michie et al.