. 2017 Aug 23;14:104. doi: 10.1186/s12966-017-0559-y

Table 3.

Detailed results for mayonnaise

	Brand 1, tube	Private label light	Private label	Unbranded lemon	Brand 1, lemon
Initial share of calories	6.2%	12.2%	50.9%	0.3%	1.9%
Initial share of sales value	13.7%	16.1%	37.6%	0.5%	1.8%
AID model estimation results
Ln P_{Brand 1, tube}	0.1937	0.1072	0.5578	−0.0047	−0.0776
Ln P_{Brand 1, tube}	(0.1669)	(0.2123)	(0.3727)	(0.0430)	(0.1428)
Ln P_{Private label light}	−0.1631	−0.3367	−0.5005	−0.0184	−0.1574
Ln P_{Private label light}	(0.2208)	(0.3015)	(0.5126)	(0.0660)	(0.2053)
Ln P_{Private label}	−0.0469	−0.0145	0.3002	0.0288	−0.0221
Ln P_{Private label}	(0.0529)	(0.0795)	(0.1248)	(0.0175)	(0.0536)
Ln P_{Unbranded lemon}	0.0009	−0.0060	−0.0398	0.0094	0.0056
Ln P_{Unbranded lemon}	(0.0168)	(0.0200)	(0.0361)	(0.0038)	(0.0125)
Ln P_{Brand 1}	0.0600	0.0515	0.1887	0.0026	−0.0214
Ln P_{Brand 1}	(0.0063)	(0.0064)	(0.0128)	(0.0013)	(0.0040)
Ln P_{Brand 1 lemon}	0.0043	−0.0012	0.0187	−0.0001	0.0066
Ln P_{Brand 1 lemon}	(0.0124)	(0.0152)	(0.0274)	(0.0031)	(0.0098)
Real budget	0.0111	−0.0139	−0.0204	0.0013	0.0027
Real budget	(0.0056)	(0.0062)	(0.0117)	(0.0012)	(0.0039)
Reformulation dummy	0.0107	−0.0045	0.0260	−0.0009	−0.0094
Reformulation dummy	(0.0040)	(0.0067)	(0.0098)	(0.0016)	(0.0047)
a10	0.1123	0.0207	0.1091	0.0058	−0.0227
a10	(0.0412)	(0.0513)	(0.0913)	(0.0103)	(0.0343)
Trend	−0.0005	−0.0004	0.0000	0.0000	−0.0001
Trend	(0.0003)	(0.0005)	(0.0007)	(0.0001)	(0.0003)
Christmas dummy	−0.0025	−0.0021	−0.0117	0.0007	0.0093
Christmas dummy	(0.0049)	(0.0070)	(0.0115)	(0.0015)	(0.0047)
AR (1)	−0.0083	0.5079	0.2058	0.7861	0.6214
AR (1)	(0.1816)	(0.1553)	(0.1785)	(0.1212)	(0.1336)
Intercept	−0.1459	0.6999	−0.6859	−0.0436	0.5860
Intercept	(0.2842)	(0.4293)	(0.6790)	(0.1042)	(0.2956)
Root MSE	0.0056	0.0067	0.0121	0.0014	0.0043
R²	0.90	0.85	0.94	0.84	0.83
R²-adj	0.86	0.80	0.92	0.78	0.78