Table 6.
Detailed results – Toasting buns
| Private-label whole grain | Private-label | |
|---|---|---|
| Initial share of calories | 35.6% | 0.1% |
| Initial share of sales value | 39.9% | 0.1% |
| AID model estimation results | ||
| Ln PPrivate-label whole grain | −0.2273 | 0.2328 |
| (0.0501) | (0.0514) | |
| Ln PBrand | 0.0008 | −0.0013 |
| (0.0043) | (0.0044) | |
| Ln PPrivate-label | 0.0345 | 0.0110 |
| (0.1968) | (0.2015) | |
| Real budget | 0.1398 | −0.1372 |
| (0.0185) | (0.0189) | |
| Reformulation dummy | 0.0245 | −0.0246 |
| (0.0127) | (0.0130) | |
| Trend | 0.0006 | −0.0006 |
| (0.0004) | (0.0004) | |
| Christmas dummy | −0.0284 | 0.0285 |
| (0.0144) | (0.0147) | |
| AR (1) | −0.1913 | −0.1923 |
| (0.1700) | (0.1699) | |
| Intercept | −0.6575 | 1.5197 |
| (0.5805) | (0.5942) | |
| Root MSE | 0.0256 | 0.0262 |
| R2 | 0.83 | 0.83 |
| R2-adj | 0.80 | 0.79 |