. 2017 Aug 23;14:104. doi: 10.1186/s12966-017-0559-y

Table 7.

Detailed results - yoghurt bread

	Brand 2 Wholemilk bread	Brand 1 Wholemilk bread	Private label yoghurt bread	Brand 1 Yoghurt bread
Initial share of calories	0.0%	30.2%	43.2%	0.0%
Initial share of sales value	0.0%	31.8%	38.2%	0.0%
AID model estimation results
lnP_{Brand 2 Wholemilk bread}	0.1122	−0.0442	−0.0484	0.0000
lnP_{Brand 2 Wholemilk bread}	(0.0330)	(0.0172)	(0.0182)	(0.0001)
Ln P_{Brand 1 Wholemilk bread}	0.2815	−0.6210	0.2239	0.0001
Ln P_{Brand 1 Wholemilk bread}	(0.0825)	(0.0430)	(0.0456)	(0.0003)
Ln P_{Private label yoghurt bread}	0.2191	0.5111	−1.1483	0.0005
Ln P_{Private label yoghurt bread}	(0.3671)	(0.1913)	(0.2028)	(0.0015)
Ln P_{Brand 1 Yoghurt bread}	−0.0251	0.0094	0.0058	0.0001
Ln P_{Brand 1 Yoghurt bread}	(0.0181)	(0.0094)	(0.0100)	(0.0001)
Ln P_{Brand 3, 5-grain bread}	0.0612	0.1295	0.1951	0.0002
Ln P_{Brand 3, 5-grain bread}	(0.0574)	(0.0299)	(0.0317)	(0.0002)
Real budget	0.2060	−0.0789	−0.0597	−0.0002
Real budget	(0.0488)	(0.0254)	(0.0270)	(0.0002)
Reformulation dummy	−0.0013	0.0085	−0.0100	0.0000
Reformulation dummy	(0.0352)	(0.0183)	(0.0194)	(0.0001)
Trend	0.0006	−0.0005	−0.0001	0.0000
Trend	(0.0013)	(0.0007)	(0.0007)	(0.0000)
Christmas dummy	0.0085	−0.0166	−0.0001	0.0002
Christmas dummy	(0.0501)	(0.0261)	(0.0277)	(0.0002)
Intercept	−3.3966	1.2240	2.3714	−0.0002
Intercept	(1.2671)	(0.6603)	(0.7001)	(0.0053)
Root MSE	0.0603	0.0314	0.0333	0.0003
R²	0.62	0.93	0.88	0.28
R²-adj	0.53	0.92	0.85	0.11