. 2017 Aug 23;14:104. doi: 10.1186/s12966-017-0559-y

Table 8.

Detailed results - rolls with carrot

	Private label carrot rolls	Brand 1 carrot rolls	Brand 1 whole-grain rolls
Initial share of calories	53.7%	0.0%	28.2%
Initial share of sales value	45.6%	0.0%	30.0%
AID model estimation results
Ln P_{Private label carrot rolls}	0.0000	0.0000	0.0000
Ln P_{Private label carrot rolls}	(0.0000)	(0.0000)	(0.0000)
Ln P_{Brand 1 carrot rolls}	0.0007	0.0000	0.0006
Ln P_{Brand 1 carrot rolls}	(0.0006)	(0.0000)	(0.0007)
Ln P_{Brand 1 whole-grain rolls}	0.0000	0.0000	0.0000
Ln P_{Brand 1 whole-grain rolls}	(0.0000)	(0.0000)	(0.0000)
Ln P_{Brand 2 linseed rolls}	0.0000	0.0000	0.0000
Ln P_{Brand 2 linseed rolls}	(0.0000)	(0.0000)	(0.0000)
Real budget	0.0000	0.0000	0.0000
Real budget	(0.0000)	(0.0000)	(0.0000)
Reformulation dummy	0.0149	0.0000	0.0151
Reformulation dummy	(0.0151)	(0.0000)	(0.0166)
Trend	−0.0012	0.0000	−0.0006
Trend	(0.0005)	(0.0000)	(0.0005)
Christmas dummy	0.0001	0.0001	0.0001
Christmas dummy	(0.0000)	(0.0000)	(0.0000)
Intercept	0.3657	0.0000	0.2998
Intercept	(0.0520)	(0.0001)	(0.0572)
Root MSE	0.0172	0.0000	0.0189
R²	0.99	0.98	0.98
R²-adj	0.98	0.96	0.96