. 2017 Aug 23;14:104. doi: 10.1186/s12966-017-0559-y

Table 9.

AID model estimation results - wholegrain rolls

	Brand 2 sandwich rolls	Private-label wholegrain rolls	Brand 2, grain rolls	Brand 1 multi-grain rolls
Initial share of calories	18.1%	35.1%	19.4%	27.4%
Initial share of sales value	16.1%	30.1%	20.5%	33.2%
AID model estimation results
Ln P_{Brand 2 sandwich rolls}	0.00003	−0.00001	−0.00001	−0.00001
Ln P_{Brand 2 sandwich rolls}	(0.00000)	(0.00000)	(0.00000)	(0.00000)
Ln P_{Private-label wholegrain rolls}	−0.00001	0.00002	−0.00001	−0.00001
Ln P_{Private-label wholegrain rolls}	(0.00000)	(0.00000)	(0.00000)	(0.00000)
Ln P_{Brand 2, grain rolls}	−0.00001	−0.00001	0.00002	−0.00001
Ln P_{Brand 2, grain rolls}	(0.00000)	(0.00000)	(0.00000)	(0.00000)
Ln P_{Brand 1 multi grain rolls}	−0.00001	−0.00002	−0.00001	0.00004
Ln P_{Brand 1 multi grain rolls}	(0.00000)	(0.00000)	(0.00000)	(0.00000)
LnP_{Brand 3 wholegrain}	−0.00005	0.00008	0.00000	−0.00004
LnP_{Brand 3 wholegrain}	(0.00006)	(0.00015)	(0.00010)	(0.00011)
Real budget	0.00000	−0.00001	0.00000	0.00001
Real budget	(0.00000)	(0.00000)	(0.00000)	(0.00000)
Reformulation dummy	−0.00615	0.00408	0.01379	−0.01164
Reformulation dummy	(0.00399)	(0.00998)	(0.00683)	(0.00756)
Trend	0.00000	0.00008	−0.00012	0.00005
Trend	(0.00007)	(0.00018)	(0.00012)	(0.00014)
Christmas dummy	−0.00056	0.00234	0.00000	−0.00206
Christmas dummy	(0.00534)	(0.01330)	(0.00913)	(0.01010)
AR (1)	0.22398	0.20410	0.38075	0.00000
AR (1)	(0.02580)	(0.01760)	(0.01950)	(0.00000)
Intercept	0.19093	0.22398	0.20410	0.38075
Intercept	(0.01030)	(0.02580)	(0.01760)	(0.01950)
Root MSE	0.0039	0.0098	0.0067	0.0074
R²	1.00	0.99	0.99	0.99
R²-adj	0.99	0.99	0.99	0.99