Table 1. Social network utilization patterns and smoking outcomes among 3 utilization groups.
Group | N | Total number of postsa; Median (IQR) |
Social network page views; Median (IQR) |
30-day PPA at 3 months; n (%) |
---|---|---|---|---|
Non-users | 1362 | 0 (0–0) | 0 (0–0) | 105 (7.7) |
Passive users | 812 | 0 (0–0) | 5 (2–10) | 87 (10.7) |
Active users | 483 | 2 (1–6.5) | 34 (15–87.5) | 100 (20.7) |
a Posts–messages created by users in blogs, group discussions, message board; does not include private messages
IQR: interquartile range
PPA: point prevalence abstinence, counting all survey non-responders as smokers