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. 2017 Aug 17;19(8):e280. doi: 10.2196/jmir.8049

Table 1.

Twitter metrics description.

Metric Description Purpose
Information flow Total number of tweets as a performance indicator Frequency of information disseminated during a health care conference
Engagement in conversation Number of replies as a quality indicator Measure of engagement and active conversation
Information propagation Total number of potential impressions as dissemination network size Prediction of network size; how many people/groups received your message?