Estimated percentage change in population mean total intake for key nutrient profiles of modelled dietary strategies to reduce discretionary choices. Results are expressed as a percentage change in total energy intake. Error bars represent the sensitivity analyses performed for moderation and reformulation simulations, no sensitivity analyses were performed for substitution scenarios. Moderation: Reduction of discretionary choices by 50% with no energy compensation. Substitution: Replacement of 50% of discretionary choices with 1: core foods, water, fruit/vegetable juices; 2: fruit, vegetables, water, fruit/vegetable juices. Reformulation: replacing 50% of SFA with unsaturated fat, reduce added sugar by 25%, sodium by 20%, and alcohol by 25% in discretionary choices.