Table 1.

Health warning label characteristics in each of the countries at the time of study (2011–2012).

Country	Format and Size	Statement(s) [* English Translation]	Example
India	Pictorial 40% of front 4 images, rotating: 3 variations on image shown at right, one is face with mouth cancer	Same text on all (English): “Smoking kills”
Bangladesh	Text-only (Bengali) 30% of front 30% of back	6 statements, rotating: 1. Smoking causes death. * 2. Smoking causes stroke. * 3. Smoking causes heart disease. * 4. Smoking causes lung cancer. * 5. Smoking causes respiratory problems. * 6. Smoking is injurious to health. *
China	Text-only 30% of front (Chinese) 30% of back (English)	3 statements (2 displayed together): one on all, other two alternate 1. Smoking is harmful to health. Quit[ting] smoking reduces health risk. * 2. Smoking is harmful to health. Quit[ting] smoking early is good for your health. *
Korea	Text-only (Korean) 30% of front 30% of back	3 statements (2 displayed together): one on both front and back, one front, one back Front: Warning: Smoking causes various diseases including lung cancer and it damages other family members and neighbors. Cigarette smoke contains cancer-causing substances such as naphthylamine, nickel, benzene, vinyl chloride, arsenic and cadmium. * Back: Warning: It is prohibited to sell cigarettes to people under 19. It is illegal. Cigarette smoke contains cancer-causing substances such as naphthylamine, nickel, benzene, vinyl chloride, arsenic and cadmium. *

* Translated from the original language on the warning labels.