Table 4.

Strategies to improve the readability, comprehension, and cultural relevancy of living donation websites

Use shorter sentences and paragraphs

Use an active (vs. passive) voice

Use bullet points to better cluster certain types of information

Use headings and subheadings to make it easier for readers to scan the website and understand what information is being presented

Use question-based headings

Use videos and other media to facilitate faster processing of information

Visually emphasize key points (e.g., bold, underlie, different color)

Use alternative strategies to present mathematical concepts such as probability and risk

Provide information specific to populations with known disparities in living kidney donation rates and outcomes (e.g., racial/ethnic minorities)

Include adults in images and videos that are representative of the diversity of potential LKDs

Provide non-English content and videos

Engage a cultural specialist to help guide the development of culturally relevant content

Conduct usability testing with adults that are representative of the potential LKD population