Skip to main content
. 2017 Fall;16(3):ar51. doi: 10.1187/cbe.17-05-0074

TABLE 2.

Module syllabus and instructional approach

Topics (each topic was 1 week, except where noted) Specific activities
Finance: accounting, financial reporting, managerial finance, budgeting, cash management Precourse evaluation
Lecture
Discussion
Human resources/people: organizational design, recruiting, hiring, training, leadership, development, motivation, compensation (2 weeks in 2017) Lecture
Discussion
Marketing: promotion, advertising, social media, public relations, product development, product management, customer management (2 weeks in 2016) Lecture
Discussion
Technology: information technology, technology infrastructure, data ­management Lecture
Discussion
Operations: facilities and operations management, quality, efficiency, continuous improvement Lecture
Discussion
Retreat 3–4 invited speakers
Roundtable discussions
Problem solving
Project workshop Minilecture
Project teamwork
Project management
Project workshop Minilecture
Project teamwork
Data-driven decision making
Project workshop Minilecture
Project teamwork
Final project workshop
Final presentations Postcourse evaluation
Project teamwork
Final presentations