TABLE 2—
Emergency Risk Communication Outcomes Derived From the Literature Review: 2001–2016
Communication Outcomes | Definition | Examples |
Information exposure | The incidental exposure of information of a public health threat, which is not actively looked for by the audience, but obtained through daily routine or from the surrounding environment. | Information about government’s social distancing recommendations learned from routine television watching. |
Information-seeking behaviors | The actions people take proactively to search for information about public health threats for self-protection and survival. | Browsed Web site or called doctors to get info about vaccine against H1N1. |
Information processing | Ability to understand information about public health threats for self-protection and survival. | Some subgroups in society were more vulnerable during pandemics because they had difficulty in understanding preventive measures. |
Knowledge and awareness | Knowledge about specific threats and preventive behaviors. | Individuals with knowledge of a particular mode of transmission for the Zika virus. |
Trust and credibility | Trust and credibility in the information sources, quality of the information received, fairness of treatment, or government’s ability to respond to a public health emergency. | Trust in commercial television or health department as information source about H1N1 vaccines. |
Risk perception | Subjective judgment about the characteristics and severity of personal or societal risk. | The risk of being infected with the Ebola virus. |
Practices | Any activity undertaken by individuals to prevent a disease or limit contagion to other people, including seeking medical attention and adopting nonpharmaceutical interventions. | Compliance with the hygienic practices, immunization practices, recommended medications (i.e., antivirals), or seeking health care. |
Emotional response | Emotional reactions that occur as a response to a real risk or potential threat to health or environment. | Fear, worry, anxiety, hopelessness, or anger. |