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Related weight of sub-criteria of product-related factors
|
Sub-criteria
of product-related factors |
Relative weight of Main criteria matrix (%)
In generic pharmaceutical industry |
CR |
Relative weight of Main criteria matrix (%)
In bio-generic pharmaceutical industry |
CR |
|---|---|---|---|---|
| Being pioneer | 0.180 | .01 | 0.136 | .01 |
| Quality | 0.328 | 0.247 | ||
| Competitive price | 0.150 | 0.189 | ||
| Visual attraction | 0.078 | 0.131 | ||
| Health impact | 0.168 | 0.177 | ||
| Compatibility | 0.095 | 0.120 |
