Table 2.

Effects of Narrative Involvement and Identification with Characters on Response Efficacy, Perceived Severity, and Perceived Susceptibility at Post-test (N = 377) and Follow-up (N = 353)

	Post-test at 2 Weeks			Follow-up at 6 Months
	Response Efficacy	Perceived Severity	Perceived Susceptibility	Response Efficacy	Perceived Severity	Perceived Susceptibility
Pre-test level	0.64**	0.48**	0.62**	0.57**	0.48**	0.59**
Race/ethnicity a
Mexican American	0.05	0.11*	0.01	0.05	0.23**	0.05
African American	−0.10*	0.10	−0.01	−0.07	0.10	0.01
Plot	−0.01	0.01	−0.08	0.06	0.00	−0.03
Relevance	0.16**	0.19**	0.04	0.12*	−0.09	−0.06
Immersion	0.08*	0.05	−0.04	0.00	0.07	−0.04
Identification
With Lupita	0.05	−0.11*	0.13*	0.11*	−0.06	0.13*
With Connie	−0.06	0.03	0.01	−0.03	0.12*	0.01
With Blanca	−0.02	−0.13*	−0.05	−0.04	−0.06	−0.02
Adjusted R2	0.47	0.33	0.42	0.39	0.30	0.38

Note: Standardized beta coefficients from regression models.

^*p < .05.

^**p < .01.

^aReference is European American