Skip to main content
. Author manuscript; available in PMC: 2017 Sep 21.
Published in final edited form as: Health Commun. 2015;30(2):154–163. doi: 10.1080/10410236.2014.974126

Table 3.

Effects of Narrative Involvement, Identification with Characters, Response Efficacy, Perceived Severity, and Perceived Susceptibility on Behavior (Talking to a Health Care Professional about the HPV Vaccine) at Follow-up (N = 353)

Odds Ratio 95% Confidence Interval p
Race/ethnicity a
 Mexican American 1.36 0.67–2.72 .39
 African American 1.43 0.71–2.87 .31
Plot 1.16 0.98–1.37 .08
Relevance 1.00 0.89–1.13 .99
Immersion 1.02 0.89–1.17 .80
Identification
 With Lupita 0.86 0.73–1.00 .05*
 With Connie 1.04 0.90–1.20 .59
 With Blanca 1.27 1.10–1.47 .01**
Response Efficacy 1.15 0.99–1.33 .06
Perceived Severity 0.99 0.89–1.10 .79
Perceived Susceptibility 1.11 1.01–1.22 .03*
a

Reference is European American

*

p < .05.

**

p < .01.