TABLE 4.
Response to Customer Intercept Surveys
Question | Pilot | Expanded | Combined |
---|---|---|---|
N = 75 | N = 225 | N = 300 | |
Do you eat at this location at least once per week? | 27 (36%) | 97 (43%) | 124 (41%) |
Did you notice the HHL table tents? (%Yes) | 40 (53%) | 86 (39%) | 126 (42%) |
If yes… | N = 40 | N = 86 | N = 126 |
Was the nutrition information helpful? (%Yes) | 39 (98%) | 76 (88%) | 115 (91%) |
Did the nutrition information influence what you bought at this restaurant today? (%Yes) | 11 (28%) | 31 (40%) | 42 (33%) |
Did you feel like the nutrition information…will influence what you order in this restaurant in the future? (%Yes) | 28 (70%) | 63 (79%) | 91 (72%) |
Did you ask for the HHL nutrition information brochure? (%Yes) | 8 (11%) | 15 (18%) | 23 (18%) |
Of those who asked for the brochure…Did you find the brochure helpful? (%Yes) | 7 (88%) | 16 (100%) | 22 (96%) |