Table 4. Association Between Frequency of E-Cigarette Use and Tobacco Company Promotions Received in Previous 6 Months Among US Adults Who Were Current Users, National Adult Tobacco Survey, 2013–2014a .
Variable | Frequency |
|||
---|---|---|---|---|
Some Days |
Every Day |
|||
Adjusted Odds Ratio (95% Confidence Interval) | P Value | Adjusted Odds Ratio (95% Confidence Interval) | P Value | |
Mail promotion | ||||
No | 1 [Reference] | 1 [Reference] | ||
Yes | 1.5 (1.0-2.3) | .07 | 1.7 (1.0–2.7) | .04 |
Email promotion | ||||
No | 1 [Reference] | 1 [Reference] | ||
Yes | 1.5 (1.1–2.2) | .03 | 2.0 (1.4–3.0) | <.001 |
Mail or email promotion | ||||
No | 1 [Reference] | 1 [Reference] | ||
Yes | 1.6 (1.1–2.2) | .006 | 1.7 (1.2–2.4) | .008 |
Mail and email promotion | ||||
Single promotion | 1 [Reference] | 1 [Reference] | ||
Both promotions | 1.2 (0.6–2.5) | .56 | 3.1 (1.5–6.6) | .003 |
Adjusted odds ratios for use of e-cigarettes on some days and every day are in reference to “rarely” use e-cigarettes. Adjusted odds ratios are adjusted by all covariates in the study, including sex, age, race/ethnicity, education, income, smoking rules, housing unit type, and whether respondents intentionally submitted their mail addresses to e-cigarette manufacturers.