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. 2017 Sep 21;14:E84. doi: 10.5888/pcd14.170073

Table 4. Association Between Frequency of E-Cigarette Use and Tobacco Company Promotions Received in Previous 6 Months Among US Adults Who Were Current Users, National Adult Tobacco Survey, 2013–2014a .

Variable Frequency
Some Days
Every Day
Adjusted Odds Ratio (95% Confidence Interval) P Value Adjusted Odds Ratio (95% Confidence Interval) P Value
Mail promotion
No 1 [Reference] 1 [Reference]
Yes 1.5 (1.0-2.3) .07 1.7 (1.0–2.7) .04
Email promotion
No 1 [Reference] 1 [Reference]
Yes 1.5 (1.1–2.2) .03 2.0 (1.4–3.0) <.001
Mail or email promotion
No 1 [Reference] 1 [Reference]
Yes 1.6 (1.1–2.2) .006 1.7 (1.2–2.4) .008
Mail and email promotion
Single promotion 1 [Reference] 1 [Reference]
Both promotions 1.2 (0.6–2.5) .56 3.1 (1.5–6.6) .003
a

Adjusted odds ratios for use of e-cigarettes on some days and every day are in reference to “rarely” use e-cigarettes. Adjusted odds ratios are adjusted by all covariates in the study, including sex, age, race/ethnicity, education, income, smoking rules, housing unit type, and whether respondents intentionally submitted their mail addresses to e-cigarette manufacturers.